Blue Shield of California: 15 languages, 9,000 phone calls and more: How Blue Shield worked to get people vaccinated

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Amid a critical time in the pandemic, Blue Shield of California conducted an intensive outreach effort to boost COVID-19 vaccination rates in communities that were hardest to reach during the early stages of the vaccine rollout.

Through its collaboration with SameSky Health, formerly known as Consejo Sano, Blue Shield Promise launched its first educational texting campaign in 15 languages.

Read the full article from Blue Shield of California here.

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