Case study: Closing member data gaps within Managed Medicaid populations
In the spring of 2022, a large multi-state health plan providing managed health care services under the Medicaid and Medicare programs, and through state insurance Marketplaces, partnered with SameSky Health to engage a subset of its Medicaid members. One objective was to ensure that member demographic details were accurate and complete, and to surface social drivers of health needs.
Personalized member outreach resulted in a better understanding of who members are, and what they need.
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